Chain Reaction


Winning entry for the 2017 RSA Student Design Awards, Chain Reaction is an empowerment campaign concept designed to be used by women's charities in the UK and East Africa. 


The campaign aimed to provide discussion groups and safe spaces for young women to learn and tackle topics such as sexual health, domestic abuse and female empowerment. With the ethos that 'we speak more freely when our hands are busy' the groups were intended to have an up-cycled jewellery element.