Voxcon is a national conference that brings together professionals from children’s services across the UK. It offers a space for practitioners and programme leads to engage in meaningful discussion, hear from expert speakers, and tackle challenges head-on. Many attendees come from local councils where branding is often dictated by limited budgets and government guidelines. For the 2024 conference, we aimed to break that mould—delivering a bold, imaginative visual identity that encouraged fresh thinking and signaled that this wasn’t just another tick-box event.